Email Marketing Masterclass
Most of us got Email Marketing wrong.
For starters, we think email marketing is about hiring an “email marketing agency” to send a flyer to a 300,000+ database. That’s not email marketing. That’s called spamming. Your flyer will end up in the spam. Last time I checked, no one likes to receive emails from strangers.
The next big question is we think Email Marketing is dead. Most Sri Lankan businesses rely too much on social media.
Here’s the thing.
Email Marketing is far from dead. In fact, Email marketing has become one of the most effective ways to communicate with your customers.
If you publish a post on social media, only 2% of your audience will see it! Most social media platforms limit the reach so that you have no option but to advertise. And to make things worse, you’re competing with so many other brands for attention.
But if you send an email to your subscribers, no third-party is limiting your reach. You have direct access to your customer’s inbox. That’s why Email Marketing converts 40x more leads into customers than social media.
Social media is nice to get noticed. But email is where you build a relationship with your customer. Once you get permission to someone’s inbox, you have a direct line to engage with them. That’s something you don’t get in SEO or Social Media.
If you’re already convinced and you want to take your Email Marketing to the next level, join Email Marketing Masterclass.
Hi, I’m Nishan De Silva, founder of Jump.lk and Jumpbooks.lk.
Since launching Jump.lk in 2016, I have built an email list of 4600+ subscribers.
I get it. It’s not the average 300,000 databases that most “email marketing companies” boast.
But my email list is completely organic. Every day 2-3 people subscribe to my list. That’s 2-3 people who are giving me permission to send them emails. And the average open rates are 30% which is above the industry average.
But it wasn’t always like this.
When I started my blog, I didn’t know how to convert visitors to subscribers. I had to experiment a lot and that’s how I learned email marketing.
Then I launched an e-commerce business called jumpbooks.lk.
Email marketing on an e-commerce website is different than what I had learned by running a blog. So I had to completely reinvent my email marketing skills. But that put me in a unique place where I got exposure to run email marketing in both blogs and e-commerce websites.
One of the problems in teaching skills like email marketing is, most of the lecturers have never run a business.
While they know how to run a campaign, they don’t understand where you’re coming from as a business owner.
But I do.
After running 2 different businesses for more than 4 years, I understand exactly where you’re coming from because I’m still practicing what I teach. And that’s what you’re going to learn in Email Marketing Masterclass.
For the first time, I’m sharing my tips, hacks, mistakes, and everything that I know about email marketing in this workshop.
What you will learn
Module 1 – Email Marketing Fundamentals
L1 – What is email marketing?
L2 – Why email marketing?
Module 2 – Getting Started
L1 – Selecting an ESP (Email Service Provider)
L2 – Creating an account
L3 – Creating your first email list
L4 – Connecting your website
L5 – Domain verification
Module 3 – How to build your list
L1 – Email Marketing Funnel
L2 – Buying intention
L3 – How to start collecting emails (Signup forms, Pop-ups, Lead magnets, Squeeze pages etc.)
L4 – Tools to build your email list
Module 4 – What to send? (Content for Email Marketing)
L1 – 3 types of emails you can send
L2 – How to write emails that converts (even if you’re not a great writer)
L3 – CTA (Call-To-Action)
L4 – Email Automation
L5 – Welcome email series
Module 5 – Optimizing for higher open rates
L1 – Metrics (Open rates and Click rates)
L2 – Clearing your doubts (Long vs. short emails, Subject lines, How often should you send, Sending time)
L3 – Segmenting your audience
Module 6 – Improving deliverability
L1 – Active vs. Inactive users
L2 – Cleaning your email list
L3 – Double-opt in
L4 – Spam filtering with Recaptcha
Module 7 – Ecommerce Email Marketing
L1 – What is Ecommerce Email Marketing?
L2 – Welcome series automation
L3 – Abandon carts
L4 – Advanced Ecommerce Metrics
Who should attend this Masterclass?
This Masterclass is for anyone who wants to master and take their email marketing to the next level. You don’t need any prior knowledge. Whether you’re a complete beginner or someone who is already doing email marketing, this workshop can definitely help you.
This workshop is for entrepreneurs, content creators, business owners, marketers, writers, bloggers, coaches or anyone who simply wants to learn and master email marketing.
How long is the Masterclass?
4 hours with Q&A
When and Where
23rd of October (Friday) 2020 from 9.00 a.m. – 13.00 p.m. This is an online workshop conducted via Zoom.
Your Coach – Nishan De Silva
Nishan is the founder of www.jump.lk and www.jumpbooks.lk. He is an Entrepreneur, Business Coach, Blogger and YouTuber. Nishan is going to share everything he learned about Email Marketing over the last 4 years (including the mistakes so that you don’t have to make the same.)
Value is Rs.4990 only
Unbeatable 100% Money-back Guarantee
If you’re not happy after the workshop, let us know and we will refund your money. No questions asked!
And that’s not all. You’re going to get these Bonus Lessons too.
Bonus Lesson #1
A PDF that’s packed with practical Email Templates and Scripts that you can immediately use.
Bonus Lesson #2
How I use Google Analytics to figure out the best pages that convert the most and how to optimize them.
Plus you will get access to a supportive, vibrant COMMUNITY of fellow business owners you can turn to for answers, feedback, and encouragement.
It’s time to uplevel your Email Marketing.
How to register
Just click the below button and make the payment to reserve your seat.